The Italian brand Lamborghini made a splash at the Pebble Beach Concours d’Elegance with a revived Lamborghini Countach, several classic Countachs and a line of modern supercars such as the Aventador Ultimae and Huracan STO. Lamborghini technical director Maurizio Reggiani spoke about the state of the company.
Maurizio Reggiani talked about his beloved Lamborghinis and the apparent future of the brand’s electrification, but what really surprised him was his attitude towards autonomous driving. The first thought is that a company like Lamborghini will be 100% against self-driving, but it sees where the future is headed.
“With regard to adaptive cruise control, pedestrian protection, we must implement them without discussion,” Reggiani said. “In terms of autonomy, it won’t be in something like the Aventador or the Huracan. This is a concept that may not work. But the Urus can be suburban. It is great for traveling from one city to another and on longer trips. We already have Level 2 plus in Urus, so we could see it there. “
And that makes sense. Even a brand like Lamborghini has to keep up with the times. And just as manufacturers offer electric vehicles to counterbalance their petrol-eaters, the Italian automaker will bring technology where it is needed. Reggiani also said he also has a Lamborghini Countach poster on the wall as a testament to the model’s innovative style and scope. He confirmed that the entire edition of the new Countach sold out easily.
When asked what will differentiate Lamborghini’s electric vehicles from the rest, many of which are much faster than modern supercars, he replied that the company must have a strategy and that its design will still carry it.
“We have to move step by step, first with hybrids. Supersport cars are full of emotion, braking, cornering, drifting, we need differentiation. A smaller hybrid turbo can’t do that, we still have to guarantee emotion, otherwise why buy a Lamborghini. We will reduce fleet CO2 emissions by 50% by 2025. To guarantee the plug-in’s emotional impact, we need significant weight savings, more efficient use of electronic integration, and better energy recovery. It should be better than previous supercars, ”Reggiani said.
As such, rumors of the end of the post-electrification supercar era have been greatly exaggerated. It’s been about ten years since everyone thought that all hybrids and electric cars would be slow and boring. When the green wave swept through the industry, it started with these slow and boring cars, then it moved on to electrifying sports cars and supercars.
Earlier we wrote that New Lamborghini Countach sold out.