Don't expect to see cars from BMW, Volkswagen Group, Mercedes-Benz and other major automakers at the Geneva Motor Show this year. The event, which historically attracted many automotive enthusiasts and industry leaders, has lost its popularity. According to the organizers of the show, only eight automobile brands announced their readiness to take part in the anniversary, the hundredth auto show. It will take place from February 26 to March 3 at the Palexpo exhibition center in Geneva, Switzerland.
Europe will be represented at the 2024 exhibition by Renault and Dacia, the largest manufacturers of the Old Continent. The only company from Japan that will come to the show is Isuzu Motors, which produces trucks, SUVs and buses under the Isuzu brand. BYD, Lucid, MG Motor, Microlino and Pininfarina also applied for participation in the show.
The decrease in the number of participants is explained by the fact that more and more automakers are using digital platforms and regional events to present their products. Another factor is cost reduction, and participation in exhibitions like the Geneva Motor Show is expensive.
For GIMS organizers, this “reduced” representation of automakers raises concerns about the future of such events, particularly in Europe. Especially in light of the profound transformation towards electric and autonomous vehicles.