The Russian president, according to journalists, during the next campaign will impose on voters a sense of duty to the state and rely on the rhetoric of Russia’s “moral superiority” over other countries.
The Presidential Administration of Russia has formed preliminary “ideological guidelines” with which Vladimir Putin will go to the presidential elections in 2024. Probably, the pre-election campaign of the head of the Kremlin will be based on the “ideology of conservatism.” This was reported by the Russian edition of Meduza, citing sources in an article on March 17.
According to journalists, in the next elections, Vladimir Putin will position himself as “the guardian of traditional values.” The Kremlin also intends to bet on the rhetoric of Russia’s “moral superiority” over other countries.
The source told the publication that the “conservative nationalist ideology” for the presidential election campaign of the President of the Russian Federation began to be worked out at the end of May 2021, even before the full-scale invasion of Ukraine. At that time, the Presidential Administration of the Russian Federation believed that the topic of “anti-Western conservatism” should supplant the promotion of the ideas of the “Russian world” in the rhetoric of officials and propagandists.
They wanted to impose on the Russians the image of Russia as a “state in itself”, preserving traditions and interacting relatively little with the outside world. At the present moment, these ideas have been corrected, and the theme of the “Russian world”, to which, according to the Kremlin, many countries of the former USSR belong, should become part of the concept of the “state in itself.”
Meduza’s interlocutors also said that one of the ideological foundations of the campaign would be the developments of the Russia’s DNA project. It is supposed that he will talk about some “value constants” that are allegedly characteristic of Russia throughout its history. Among these are “community, a sense of duty and super-goals, existential stability and the priority of the intangible over the mercantile.”
The Russian authorities believe that there will be no problems with the presidential elections in 2024, because society has a demand for conservatism.
Recall that on March 14, Vladimir Putin said that all the international problems that are relevant today began after the collapse of the USSR. According to him, the West is constantly trying to rock Russia and expected that the country would fall in two or three weeks or a month after the imposition of sanctions.
On March 31, former Kremlin speechwriter Abbas Gallyamov said that Putin could cancel the presidential election because without a victory over Ukraine, it would be difficult for him to get the support of the Russians. In this case, the head of the Kremlin may introduce martial law in the country.
