Automakers spend unthinkable sums to promote their brand on social media. Some of them have been particularly successful in this, earning a huge number of subscribers.
Automotive brands often promote their products on social media. This time we will talk about the most popular companies on Instagram. The rating was published on the Autocar website.
Social networks help promote brands, as well as track user reactions to company actions. Some automakers have been able to amass a multimillion-dollar army of fans who actively follow their activities.
Important
A young Ukrainian millionaire showed an impressive collection of luxury cars (photo)
TOP 20 most popular car brands on Instagram:
20. Ford – 5.8 million followers
Ford puts various posts on its social networks about cars, pickups and electric vehicles. The most popular was the publication about the racing Ford GT MkIV. In just a week, the record collected almost 239 thousand likes.
Important
Price $ 1.7 million and 800 forces: presented the fastest and most expensive Ford in history (photo)
19. Dodge – 6.7 million subscribers
Dodge often listens to its audience, especially on social media. New publications are mainly devoted to the new Hornet crossover, which caused a mixed reaction among users due to its similarity to the Alfa Romeo Tonale.
Important
Bright design and over 300 forces. The Americans showed an inexpensive sports crossover (video)
18. Nissan – 6.8 million followers
Nissan often posts on Instagram not only about their new cars, but also about iconic models from the past. The company honors its traditions, for which it received public recognition in social networks.
17. Jeep – 7.6 million subscribers
In social networks, Jeep are promoting their models as the best SUVs for travel. Their cars are often photographed in exotic locations.
16. Land Rover – 8.7 million followers
Land Rover vehicles offer great off-road capabilities, but with more comfort than Jeeps. For Instagram, the brand chooses photos in which the models are depicted in great detail.
15. Rolls-Royce – 9.5 million subscribers
The British brand positions its cars as the most luxurious in the world. That is why Roll-Royce often turns to eminent photographers and designers for their Instagram posts.
14. Tesla – 9.5 million followers
One of the world’s most popular electric car manufacturers often flirts with its Instagram audience. The most popular is the publication that demonstrates Tesla’s HEPA air filtration technology. The video with her has collected more than 3.4 million views.
13. McLaren – 9.7 million followers
The British manufacturer of supercars attracts attention with the stylish design of its models. In addition, the brand from time to time publishes pictures of the latest concepts, which collect a huge number of likes.
12. Volkswagen – 9.8 million followers
Volkswagen also made it to the top 20 automotive brands on Instagram. It is curious that the official page of the company is not subscribed to any other account on the social network.
11. Bentley – 10.7 million subscribers
Bentley publishes only the most elegant photos of their cars. Most often they are photographed in exotic places and from unusual angles.
10. Aston Martin – 10.8 million followers
Aston Martin adhere to strict rules in their Instagram posts. All posts feature either a green sports car or use a green color filter.
9. Jaguar – 12.5 million followers
Jaguar claims to offer a lifestyle, not a car. However, their Instagram posts are often criticized because of the strange message that is not clear to all followers.
8. Maserati – 13.2 million subscribers
Celebrities, beautiful locations in Italy and a sense of luxury are the main criteria for Maserati posts on Instagram. The brand’s recent post with David Beckham garnered over 115,000 likes in a short span of time.
7. Audi USA – 16.4 million subscribers
Audi’s US division was able to bypass the brand’s global Instagram account. This is the merit of excellent advertising companies, on which a huge amount of money is spent.
6. Bugatti – 18.9 million subscribers
One of the most luxurious car brands in the world couldn’t go unnoticed on Instagram. The one-of-a-kind Bugatti Chiron Profilée was able to collect over 321,000 likes in a short period of time.
Important
Unique hypercar Bugatti became the most expensive new car in the world (photo)
5. Ferrari – 25.2 million followers
Ferrari are promoting their new cars on social media. The posts often contain their brief characteristics and key features.
4. Porsche – 27.3 million followers
Porsche especially values its audience. Using the hashtag #porschemoment, they choose the best shots of their cars.
3. Lamborghini – 33.6 million subscribers
Lamborghini are not afraid of experiments. That is why their Instagram account publishes quite a variety of posts that are dedicated to both old and new models.
2. BMW – 34.4 million followers
The BMW Instagram account is aimed at a younger audience. It was this factor that became the key to the popularity of the brand in social networks.
1. Mercedes-Benz – 36.8 million subscribers
Mercedes-Benz confidently surpassed competitors in terms of the number of followers on Instagram. This is helped by the brand’s excellent advertising campaign and their rivalry with BMW, which often leads to various jokes.
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