Father and son shoot for the third time for one of the most famous luxury menswear brands.
50-year-old British theater and film actor Jude Law, along with his 26-year-old son Rafferty, became the face of the new spring-summer 2023 collection of the Italian menswear brand Brioni.
In the frame, father and son are depicted in a family setting, when two generations spend time together, talking, joking, watching TV, enjoying nature. They are wearing light and soft clothes: suits, trousers, T-shirts that allow the body to breathe, move freely and do not constrain. Both father and son look at ease in the video, broadcasting comfort, coziness and convenience to the audience.
The photographer from the Netherlands, Annemarieke Van Drimmelen, was responsible for shooting the advertising campaign. The photoshoot took place in London and its purpose was to show the personal, deep connection of the characters promoting the new Brioni collection.
This is not the first time Lowe and Ruff have worked with the brand. They made their debut as house ambassadors for the first time in a spring 2022 ad campaign. Then they were filmed by Craig McDean.
“Jude Law is a master craftsman and Ruff is a rising talent in the same universe. They both have a strong personal style and a natural complicity. This authenticity makes Law’s models the perfect pair, reflecting Brioni’s contemporary vision of menswear in which age and individual differences are blurred by a shared passion for true craftsmanship and elegance. All of us at Brioni are delighted to work alongside Jude and Ruff,” Brioni CEO Mehdi Benabaji said last January.
Focus previously wrote that Jude Law became a father for the seventh time.
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