The French fashion house, presenting a new women’s collection at Paris Fashion Week, released a video in which Ukrainians saw the tacit support of the Russian Federation and the “DNR” – although red, blue, white colors are present both on the flag of France and on the tricolor of the Russian Federation.
Fashion house Louis Vuitton released an ad using red, blue and white, as well as the Latin letter V, which has already become a symbol of the Russian-Ukrainian war.
promotional video brand published on their official Twitter page.
In the published footage, a red-blue-white banner with a black letter V unfolds on one of the walls of the hall, in which there are antique sculptures.
Scandalous Louis Vuitton video
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The release of the video was timed by the Louis Vuitton fashion house to coincide with the presentation of a new women’s collection at Paris Fashion Week, which will open on March 6 at the Musee d’Orsay (a fine arts museum built in Paris on the left bank of the Seine – ed.).
However, users of the Ukrainian segment of the social network saw this as tacit support for the war in our country. Since the combination of colors used in the commercial of the fashion house is identical to the colors of the Russian flag.
In addition, one of the video frames shows another color combination – black, blue and red. It is these colors that are depicted on the flag of the so-called “DPR”.
Ukrainians were also angry that the fashion house used the letter V in its video – it, like the Latin Z, is applied to their equipment by the Russian military who are fighting in Ukraine.
“I’m Ukrainian and I don’t like this ad. “LV” would be better, but you chose the sign of war and psychopaths. Why? Are you really that sick yourself?” — wrote one of the users.
The new Louis Vuitton ad has caused a lot of negative comments from Ukrainians
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The press service of Louis Vuitton, in response to negative comments, recalled that white, red and blue are also the colors of the French flag. And the Latin letter V, like the letter L, are symbols of a fashion brand.
French national flag
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National tricolor of the Russian Federation
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By the way, almost a year ago, at the end of March 2022, Louis Vuitton got into a similar scandal related to the full-scale invasion of Ukraine that had begun.
Then Louis Vuitton released a new collection of jewelry made in the form of the letters “Z” and “V”. It was these symbols that were applied with white paint on military equipment by the Russian military who invaded Ukraine.
Recall that at the end of July 2022, Louis Vuitton, after a scandal over jewelry with the Z symbol, introduced a belt with a dove of peace. The reimagined V on the buckle’s monogram is one of the last salutations from Louis Vuitton’s creative director Virgil Abloh, who passed away from cancer last November.
Focus also wrote that at the end of November 2022, the Louis Vuitton fashion house presented its new collection “CRUISE 2023”. However, the winter part of the presented collection caused a mixed reaction on social networks, as Ukrainians saw “Russian motives” there.
