Thus, Lada enters the market for servicing foreign cars.
Lada Image, a subsidiary of AvtoVAZ, has opened Lecar Service multi-brand service stations in three cities of Russia — Ufa, Yaroslavl and Togliatti.
In general, it is planned to build the Mir Lecar ecosystem, which includes its own brand of auto parts and accessories, multi-brand retail stores, service stations, roadside assistance service.
From the second quarter of 2023, a marketplace for the sale of spare parts will be launched. Multi-brand services are only part of this ecosystem.
At the Lecar Service station, you can service a car of any brand and almost any year of manufacture, and car owners have access to original spare parts for foreign cars and high-quality repairs of any complexity.
The specialists work here and all types of work are covered by a company guarantee.
It is necessary to change the attitude of people to the understanding of the usual car service, note in “Lada Image”. Thus, through a subsidiary, AVTOVAZ enters the foreign car service market and strengthens its position in the post-warranty car segment.
In 2023, about 100 Lecar Service stations will be launched in Russia.
Chinese brands should invest more in production in Russia, officials say.
“Driving” can be viewed on YouTube.
Source, photo: AVTOVAZ
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