The Chinese manufacturer Great Wall presents at the Munich Motor Show a hybrid premium SUV under the Wey brand. Renamed Coffee in Europe, this model was unveiled last April at the Shanghai Motor Show under the name V71 and is already on sale in China. The Great Wall Motors group (translate as Great Wall) has several brands such as GMW, Haval, Tank, but also Ora in addition to Wey. Before leading its offensive in Europe, Great Wall took the time to establish itself, beyond China, to Australia, South America, the Middle East, Russia and Thailand.
The Wey brand made its first foray into Germany at the Frankfurt Motor Show in 2017.
A DS 7 Crossback snout?
The Great Wall Wey Coffee SUV will be the flagship of the Chinese brand in the German market. Great Wall, which seems not to be afraid of anything, thus attacks the specialists of the genre on their own ground through its premium label. The Coffee will be a bridgehead whose muzzle is inspired by a tricolor creation, the DS 7 Crossback. The resemblance is also striking in terms of the treatment of the grille as the outline of the headlights. Even the outer shape of the side scoops evokes the LED strips of the French premium brand. Incorrigible, the Chinese cannot help but steal aesthetic originalities here and there. Including in the passenger compartment, where the choice of high-quality quilted materials and the general atmosphere are once again reminiscent of DS productions.
A format close to that of the BMW X5