This figure was achieved in a fairly short period of time. Compared to other car brands, Hyundai’s premium sub-brand is still quite young: the first cars with the Genesis logo went on sale in the fall of 2015.
Since entering the market, the Genesis brand has sold a total of over half a million vehicles in various regional markets. As of the beginning of May this year, the brand sold 379,000 cars in the South Korean market and 121,200 in foreign markets.
The firstborn of the Genesis premium brand was the luxury sedan EQ900 (G90), which debuted in November 2015. Dealers of the brand sold 128,365 cars last year, which indicates a 46 percent increase in demand. Compared to the figure of 2019. The growth of buyers’ interest in the brand is attributed by auto experts to the appearance of the first Genesis crossover, the Genesis GV80. With his help, the global annual sales of the brand exceeded the mark of 100 thousand units.
At the same time, the title of the bestseller of the brand goes to the G80 sedan, the choice in favor of which was made by more than 256 thousand people. The crossover GV80 took the second place.
By the way, in December last year, the brand presented its second SUV with the GV70 index, and in April this year, the electric G80 debuted. The appearance of new items is expected this year.
And in the portfolio of the automaker there are five concept cars, including the Genesis X. Koreans presented it in March 2021. Today, Genesis cars can be bought, in addition to the domestic car market, in the USA, Canada, Australia, Russia and the Middle East. About this, it is in the American car market that brand models are best sold among export destinations. This year, the geography of distribution of Genesis vehicles will expand at the expense of Europe and China.