The new subsidiary will build luxury battery-powered cars that could match Tesla’s electric cars.
Geely has chosen the name Zeekr for the new electric premium brand. This information was disseminated by the international news agency Reuters, which cites its own sources. The new brand will be the second “all-electric” brand after Geometry. The specialization of this brand is the mass segment.
If the media data is correct, the new brand will have a very specific name. In Islamic tradition, Zeekr is a collective spiritual dance, during which believers enter a state similar to a trance. By the way, in the automotive industry, names are often found that for certain countries and population groups have their own sacred meaning.
The Chinese are planning to implement new premium electric cars according to the algorithm that Tesla adheres to.
Recall that Elon Musk’s company has no dealers. The automaker itself sells its products.
So Geely is going to create a network of branded showrooms in large cities. Electric cars under the new brand will be based on the Sustainable Experience Architecture (SEA) electric platform. This architecture was created by the Chinese together with Volvo engineers.
Previously, AutoTimesNews said that Ford is working on two more electric crossovers. One will be purely Ford, the other will try on the Lincoln logo.