BMW remains the No. 1 premium manufacturer in sales worldwide, ahead of Mercedes and Audi, which now feels the hot breath of Tesla.
In 2023, BMW extended its lead over Mercedes as the best-selling premium brand globallywith the Tesla to push strongly from the fourth position now Audi, which remains in the third.
More specifically, the brand’s global vehicle sales BMW they increased 7,3% in 2023 reaching 2,253,835 units. Sales of the company’s pure electric vehicles increased by 92%, touching them 330.956 EVs. The BMW Group, which includes the MINI and Rolls-Royce brands, has sold 2,555,341 cars last year, increasing 6,5%.
Its car sales Mercedes remained stable, at 2,043,800 units, as component shortages for 48-volt mild hybrid systems and changes to new models limited deliveries, especially in the fourth quarter, the automaker said. Mercedes EV sales increased by 73%, reaching the 222,600 units. Sales of the German group, including Mercedes trucks and Smart cars, were 2,491,600 vehicles, increasing 1,5%.
In turn, its sales Audi increased by 17%, at 1,895,240 units. The intersecting circle brand’s “electric sales” increased by 51%, in a little over the 178,000 units.
This rise proved to be enough to contain the rapidly growing Teslawhich sold 1,808,581 cars, registering an increase 38%. Just two models of it, the Model 3 and Model Yaccounted for 96% of Tesla’s sales, with the Model S and Model X accounting for the remainder.
As long as Tesla’s sales growth continues at last year’s levels, Elon Musk’s company is almost certain that it will threaten even BMW for the first place.
THE Lexus, Toyota Motor Corporation’s premium brand has yet to release full-year sales figures, but after 11 months sales totaled 741,112 units, up 28% from the same period in 2022.
Finally, its sales Volvo for the full year it was 708,116 units, a performance corresponding to a year-on-year increase of 15%.