The state-owned company will support its attack on the EU by launching three brands, which in the first wave are aimed at wealthier clientele in Germany, France, Italy, Spain and, of course, Britain. These are Omoda, Jaecoo and the third will probably be Exlantix, which falls under another Exeed/Luxeed daughter.
Victor Zhang adds in the interview that the Chery concern wants to sell “price competitive” cars, which should not be “as cheap as possible”. Instead, the Chinese want to entice, for example, generous seven-year warranties for regular cars or eight-year battery coverage in the case of electric cars.