Hyundai Motor Company is once again recognized for its innovative design, winning six top honors at the '2023 Good Design Awards' in the US.
Hyundai Motor Company is once again honored for its innovative design, winning six top honors at the 2023 Good Design Awards in the US, including 4 awards in the Transportation category and two in the Interactive Media category. ). It is worth noting that its “rollinglab” N Vision 74 Hyundai achieved a “grand slam” of a global design award.
The Good Design Awards are selected through the collaboration of “The Chicago Athenaeum: Museum of Architecture and Design” in Chicago, Illinois and the “European Center for Architecture, Art, Planning and Urban Studies” in Europe. They annually announce award-winning projects in various categories for Fortune 500 and leading companies worldwide.
Hyundai Motor won four awards in the “Transportation” category with the N Vision 74, IONIQ 6, KONA and Grandeur (Azera). In particular, the high-performance hybrid N Vision 74 hydrogen “rollinglab” achieved a “grand slam” of a global design award by winning all four top design awards (iF, IDEA, Red Dot, Good Design) worldwide.
N Vision 74 is part of its communication activities Hyundai Motor which seeks to connect the vision of the future with the daring spirit of its first prototype sports car, the 'Pony Coupe Concept', unveiled in 1974.
The IONIQ 6 impressed both with its sleek exterior and its interior design, which minimizes wind resistance and thus the all-electric vehicle achieved the highest aerodynamic coefficient (Cd) of 0.21 among all Hyundai Motor vehicles, combining top comfort and performance.
Kona features a unique future-oriented image for electric vehicles, while inheriting iconic design elements. The seam less horizon lamp that extends across the front of the car, its clean surfaces and strong lines harmonize perfectly, emphasizing the model's elegance even more. The Grandeur stood out with its innovative design that reinterprets the design heritage of previous models. With futuristic exterior styling and an interior that maximizes comfort and luxury, it embodies the image of Hyundai Motor's flagship sedan.
Hyundai also won awards in the Interactive Media category with its 'Seon' infotainment system, Connected Navigation Cockpit (ccNC) and 'Hyundai Sans UI', its exclusive mobility font.
'Seon' is a new design theme applied to the next-generation infotainment system and was first introduced on the new Grandeur. It completes a nuanced graphic design that uses linear elements such as straight and oval lines that can be seen in everyday life to convey a familiar feeling. “Hyundai Sans UI” is Hyundai Motor's first exclusive font, applied to the infotainment system of every ccNC equipped Hyundai model. It helps to enhance the completeness of the infotainment system by providing consistent readability in any external environment through a harmony of smooth curves and refined straight lines.
The Good Design Awards started in 1950 and 2023 marked their 73rd year. They are the oldest design awards and are recognized worldwide for their authenticity and validity. They select award-winning projects in each area based on comprehensive evaluations for the highest aesthetics in terms of innovative design, new technologies, form, materials, construction, concept, function, utility and energy efficiency as well as the protection of environment.