A development highly indicative of the “inevitability” of electrification is the quota of hybrid conventional models that can be seen in the Italian brand's sales “account” for the past year.
So despite Maranello's inextricable connection with conventional engines, either naturally aspirated or from 1982 and the 208 GTB Turbo which was the first Ferrari with a turbo engine, with turbochargers, the scale of sales now began to tilt towards hybrid Ferraris which, it should be noted, first appeared in 2013 with the beginning being made by the LaFerrari.
In more detail, in 2023 Ferrari sold a total of 13,663 cars, registering a – yet again – record year and an increase compared to 2022 of 3.3%. Of the above sales, 44% concerned hybrid technology models and 56% Ferraris equipped exclusively with conventional technology engines, atmospheric and turbo, clearly depicting a shift towards electrification even for a company like Ferrari where, by definition, the concern for fuel consumption and emissions by people who buy its models, seems contradictory to say the least.
It is also worth noting that in 2023 Ferrari had four models with hybrid technology in its range and six plus a racing car with conventional engines, i.e. more conventional than hybrids and what this means for the popularity of hybrids in the sales mix.
Another fact is that in relation to 2022 sales, sales of Ferrari hybrids with 296 and SF90 drivers doubled last year, a trend that is expected to continue with Ford and the arrival of the Purosangue hybrid which is one of Ferrari's most popular models, representing 20% of its total sales for 2023.
As for Maranello's next steps towards electrification, Ferrari has announced its first all-electric model for 2025 with the prospect that by the end of the decade, 40% of its sales will consist of all-electric vehicles, the 40% from hybrid technology and only 20% from vehicles with conventional gasoline engines.