With an annual production capacity of over 55 million tiresKumho Tire is an international Group, which aims to manufacture quality tires and its mission is to provide, to the consumers of its products, safe and comfortable movements, through innovative technologies and smart automotive solutions. The customer-centric nature of the company is also highlighted by its, for 14 years, No. 1 ranking in Korean Customer Satisfaction Index (KCSI), in the category for passenger cars. In 2022, Kumho Tire achieved remarkable results such as 37% sales increase and an increase in profits of about 1.75 million dollars, despite difficulties such as the instability of the international situation and the global economic recession.
Her products Kumho they are considered high quality and are available at very reasonable prices. The brand has a strong reputation and fanatic friends, drivers of all kinds and styles. Compared to other brands, Kumho tires stand out for usability, their responsiveness to various uses but also their appearance! In terms of cost, Kumho tires are usually quite cheaper than other branded premium competitive models, while they have a unique tread design that gives unique quality characteristics. But how Kumho combines quality and reasonable prices; First, Kumho leverages existing and proven cost efficient technologies and, secondly, proven production processes that do not drive up costs, offering significant benefits to the end consumer. It is worth noting that Kumho also manufactures motorsport tiresand specifically for Formula racing track cars.
Kumho are always unique in the eyes of consumers, due to their reputation in wear resistance. Drivers who trust them often recognize the high mileage performance (always depending on the use and balanced or not driving), making them “value for money” trust and security products.
In terms of performance, Kumho gives a top experience, very good handling at high speeds and safety in braking and cornering. On rougher surfaces, the brand can meet all driving requirements, as well as in uneven terrain, Kumho work safely and give excellent grip. On asphalt they work smoothly, they offer comfort and low noisefor pleasant and carefree trips.
On a technological level, KUMHO has developed specialized Research and Development centers, which include the KUMHO Akron Technical Center in Akron, USA, the KUMHO Europe Technical Center in Frankfurt, Germany and the KUMHO China Technical Center in China. These, combined with the central R&D department in Guangzhou, Korea, create innovations, with advanced research manpower and enable KUMHO to develop world-class tires, with a reduced environmental footprint, as the company fully undertakes the implementation of sustainable production policies and management of its activities. Recently, Kumho Tire declared its intention for Carbon Neutrality, until 2045, in order to actively participate in the transition to a carbon neutral era, with the application of production methods that reduce emissions in its factories, worldwide.
At the level of changes brought about by electrification, h Kumho Tire strengthens its competitiveness, through R&D of tires for electric vehicles. Increasing efficiency and innovation in the development process of these products is promoted with the exploiting a dual digital artificial intelligence system. Result, the production of environmentally friendly EV tires, with high performance and low pollution characteristics, such as robust construction, wear resistance and resistance to the increased torque of electric vehicles. In this context, Kumho is expanding the range of low wear / low emissions tires, with the presentation of the TA91 ev and HP71 ev models, which are now the brand's most specialized EV models. In addition, the environmentally friendly Kumho Tire products include the VS31, VA31 and ES31.
Some of the smart technologies used by Kumho are the ESCOT tension controlwhich improves overall grip, through a coating on the sidewall, tread and shoulders, while the rubber contains high-quality silicon material, rubber and canola oil that hardens the tire, allowing it to move more efficiently in winter, in water and on very slippery surfaces. At the same time, the technology of “microtreads” (microtreads) was developed by Kumho itself and ensures perfect grip and safe handling of the vehicle. The micro-soles are combined, in some models, with deep grooves in the sole, to limit the effect of hydroplaning.
In summary we would say that the comparative advantages of Kumho products are:
- High flexibility: They can satisfy drivers with many different needs.
- Sustainability: Because they are made of high quality silicon compound, it ensures durability and long life.
- Noise reduction technology: With the help of this technology, every ride becomes smoother and more comfortable.
- Very satisfactory operationon dry as well as wet surfaces.
- Affordable cost
Proof of her devotion KUMHO Tire in innovation, are the consecutive recent distinctions of its products, in international institutions, such as German “Red Dot Design Awards”, the “iF Design Awards” and the American “International Design Excellence Awards“. At the same time, Kumho supports the brand with participation in important motor sports events, sponsorships in football and basketball and other important sponsorship actions.
Some of the top quality Kumho tires available on the Greek market are:
With maximum comfort, combined with the highest safety, improved braking performance and excellent grip on wet and dry roads.
Tire with Improved driving stability at high speeds with enhanced durability. One of Kumho Tire's latest high-performance models, the ECSTA HS52 received a 'GOOD' rating in the recent summer tire test by the German club ADAC. HS52 beat 42 competing 205/55R16 V products and ranked 8th overall out of 50 competing products.
Tire with maximum UHP performance and better handling/braking performance on wet surfaces, thanks to the 4 maByriooves. Good and stable driving performance on dry surfaces. In a summer tire test conducted by the German magazine Auto Bild, the ECSTA PS71 ranked 5th among 20 competitors in the 225/45R18 size, receiving a “GOOD” rating. Testers praised it for its balanced high-performance potential, good handling characteristics and short braking distances, in both wet and dry conditions.
– ECSTA PS 91
Super Sport UHP tire, with a new, special tread compound developed specifically for high performance.
ECOWING ES 31
Comfortable steering experience and improved wet grip. Higher mileage, making it ideal for small and medium-sized cars.
– ECOWING KH 27
Tire with ecological performance, developed to reduce fuel consumption and help protect the environment.
OFF ROAD VEHICLES
– ROAD VENTURE AT 61
All terrain (AT) tire with optimized tread compound https://www.kumho.gr/el/elastika-kumho-4×4/ti/12
Extreme tire for muddy terrain, MT, for mountains and rocks.
Mild mud tire, MT, for climbs and uneven roads, with improved road handling performance.
– CRUGEN HP 71
New premium SUV tire for every season. Specialized in driving comfort and low noise, for even more kilometers. https://www.kumho.gr/el/elastika-kumho-4×4/ti/8
– CRUGEN HP 91
Sport UHP tire, with high-tech materials for optimal grip in the wet and absolute driving stability even at high speeds.
– CRUGEN KL 33
Premium Touring tire for all seasons, for luxury SUVs. https://www.kumho.gr/el/elastika-kumho-4×4/ti/9