This year marks the 70th anniversary of the introduction of the legendary Giulietta Sprint, which epitomizes the stylistic authority of Bertone and designer Franco Scaglione, while 2024 also marks the 50th anniversary of the premiere of the Alfetta GT, a hugely successful coupe on which it was based the Alfetta and was designed by Giorgetto Giugiaro.
Alfa Romeo begins 2024 by celebrating two very important anniversaries. The first concerns the 70 years since the introduction of the Giulietta Sprint (1954) and the second at Alfetta GT 50 (1974). These are two legendary models that left their mark on the course of the brand, each of which chronicles in its own way two very interesting periods for the Italian automobile industry.
On this occasion, the Alfa Romeo Style Center created two new logos which have subtle references to elements of the two models and are available in various color versions.
In addition, the Alfa Romeo museum in Arese has planned celebrations for the anniversaries, which will bring to light unpublished information from the designers, engineers, testers and generally everyone who has been deeply involved with the specific models. On Sunday, May 5, the spotlight will fall on the Alfetta GT, while on June 2, the Giulietta will take over.
Giulietta Sprint (1954)
The model that ranked Alfa Romeo among the major car manufacturers was definitely the Juliet. In 1952 the brand’s production was fully focused on the 1900 so the idea of a new, smaller model came to the fore.
By August of the same year it was clear that the model in question it would have the engine in the front and the drive in the back. Within the same year a prototype began road testing in the form of a compact coupe built at the Ivo Colucci facility and had aluminum engine 1,100 cc. with two camshafts. Finally the capacity increased to 1,290 cc. and with the use of a single carburettor the power was 65 hp which was sufficient for a top speed of 165 km/h.
The car was presented at Turin Motor Show on April 21, 1954 and immediately began to be sold. Just a few days later taking orders had to freeze as demand far outstripped production capacity. Along with the sporty aura and the beautiful design, the car also stood out for its unprecedented performance in its class, which placed it next to models with theoretically higher dynamics. Even more with the last engine development made in 1958 and with the use of a double carburettor the power reached 79 hp, correspondingly increasing the final speed to 170 km/h.
This was a turning point for Alfa Romeo, which brought it up a level altogether in the firm of car manufacturers. The production of all versions of the Giulietta had a total duration 11 years oldfrom 1954 to 1965, with total sales reaching 177,513 units, of which the 24,084 were Sprints.
Alfetta GT (1974)
Two years after the launch of the Alfetta, a coupe version of the model followed. The wheelbase of the Alfetta GT 1.8 was reduced by 11 cm. and the suspension had a tighter setting. The bodywork was designed by Giugiaro, based on modern aesthetic dictates: hatchback line i.e. with fastback finish and a very discreet spoiler. The front end on the other hand was low and imposing, with four separate round lights. The logic of the cabin followed the sporty style of the model, with the driver’s seat placed low and the instrument panel housing only a large tachometer in a central position. The speedometer and secondary instruments were located in the middle of the dashboard.
Although sporting in nature, the Alfetta GT was basically designed as a touring model mwith an emphasis on everyday usability and practicality. There was enough space for four people, the rear windows opened and the luggage compartment was both large and easily accessible.
At its launch the Alfetta GT delivered 122 horsepower at 5,500 rpm while in 1976 the range grew with the basic version having an engine 1.6 liters and the top one GTV with 2 liter engine. Production of the model ended in 1986, after 136,275 units.