Toyota was at the top of the Greek market, in terms of sales of passenger cars, trucks, as well as total sales.
For another year the Toyota surpassed all its competitors and was in first class in its sales Greek car market. Last year was particularly difficult as manufacturers faced supply chain and production challenges.
In more detail, Toyota noted 16.402 sales passenger vehicleshaving it 12,2% of the market, which translated into an increase of 11% compared to 2022.
In terms of sales passengers cars in retail salein 2023 he had 10,660 vehicleswhere is the 18,7% of the market and compared to 2022 this percentage is 15% higher
In addition and regarding the trucksToyota had 2,068 sales corresponding to 20,4% of the market. The increase compared to last year, in 2022, is around 35%.
Through all these facts, Toyota conquered “Triple Crown» once again, achieving, at the same time, the 1st place in passenger, trucks and to total sales of the Greek car market.
In addition, the sales volumes of 2023 approached pre-2010 levelswith the market share in retail passenger cars increasing from 12.3% in 2010 to 18.7% in 2023, despite the aforementioned challenges that the car market experienced last year in our country.
Also see: Buy a car – How much registrations are up in 2023
According to Toyota Hellas, this success is the result of the continuous effort to provide unsurpassed quality and services to its customers, especially during last year, in which the challenges in the supply chain and productions remained, while relying on 3 central pillars :
Top Value-Price ratio in the entire product range
Toyota, in every category, but also in the network of sophisticated technologies, offers the best Value-Price relation, with respect to the customer, contributing substantially to the quality of his daily life.
Toyota has invested over 3 decades in electrified technologies, building a network of democratized propositions in every category (HEV/ PHEV & pure electric), so that each of our customers can enjoy incomparably low ownership costs, an excellent driving experience, but also contributes to reducing its environmental footprint.
Care and Ethos:
Toyota has an extensive, fully equipped and experienced network of Authorized Dealers throughout Greece, which is fully oriented to the needs of Greek consumers.
Toyota Dealers ably represent the company’s dedication to providing unsurpassed customer service with a focus on personal care, as well as a precise response to their needs and expectations.
The CEO of TOUOTA HELLAS, Mr. Hermann Riedl highlighted features for this year’s success of the brand:
“I express my deep gratitude to the amazing response of Greek consumers to Toyota. Their choices underline their trust in our brand and their commitment to the quality and innovation we offer. At Toyota, we pride ourselves on staying at the top of their preferences and are committed to continuing this relationship with undiminished zeal.
Our focus on the Multi-Path strategy reflects our commitment to deliver advanced technologies and products that meet and challenge our customers’ current and future needs. At the same time, our dynamic entry into the pure electric vehicle market is a clear indication of our commitment to sustainable mobility and technological advancement.
Strengthening the Customer Experience area of our company is crucial for us, as we believe that a great customer experience is not just a service offered, but a constant goal that we constantly strive to meet, but also to exceed.
Addressing our customers I have to emphasize that in this era of unprecedented challenges, the trust and preference you show in Toyota is the best reward for us.
We are committed to maintaining this level of service and excellence, always looking after your needs and expectations. Thank you for your continued support and we are excited about the future we will create together.”