Toyota won for another year the 1st place in the sales of the Greek car market. This success is the result of the continuous effort to provide unsurpassed quality and service to its customers, especially during last year, in which the challenges in the supply chain and productions remained, while it was based on 3 central pillars:
Top Value-Price ratio in the entire product range
Toyota, in every category, but also in grid of sophisticated technologiesoffers one of the top Value-Price ratiowith respect to the customer, contributing substantially to the quality of his daily life.
Toyota has been investing for over 3 decades in electrified technologies, building a network of democratized proposals in each category (HEV/ PHEV & pure electric), so that each of our customers is able to enjoy incomparably low cost of ownershipexcellent driving experience, but also contributes to reducing its environmental footprint.
Care and Ethos
Toyota has an extensive, fully equipped and experienced network of Authorized Dealers throughout Greece, which is fully oriented to the needs of Greek consumers. Toyota Dealers aptly represent the company’s dedication to providing unsurpassed customer service and with a focus on personal care, but also an accurate response to their needs and expectations.
The CEO of TOOTA GREECE, κ. Hermann Riedl highlighted the brand’s success this year: “I express my deep gratitude to the amazing response of Greek consumers to Toyota. Their choices underline the trust in our brand and their dedication to the quality and innovation we offer. At Toyota, we pride ourselves on staying at the top of their preferences and are committed to continuing this relationship with undiminished zeal».
«Our focus on the Multi-Path strategy reflects our commitment to deliver advanced technologies and products that satisfy and challenge today’s and the future needs of our customers. At the same time, our dynamic entry into the pure electric vehicle market is a clear indication of our commitment to sustainable mobility and technological advancement.
Strengthening the Customer Experience sector of our company is decisive for us, as we consider the excellent customer experience it is not just a service offered, but a fixed goal that we constantly strive to meet, but also to exceed».
«Addressing our customers I have to emphasize that in this era of unprecedented challenges, the trust and preference you show in Toyota is the best reward for us. We are committed to maintaining this level of service and excellence, always looking after your needs and expectations. Thank you for your continued support and we are excited for the future we will create together».
Total passenger vehicles: 16,402 vehicles, 12.2% of the market, an increase of 11% compared to 2022.
Set of passenger vehicles at retail: 10,660 vehicles, 18.7% of the market, a 15% increase over 2022.
Set of passenger trucks: 2,068 vehicles, 20.4% of the market, a 35% increase over 2022.
Through all this data Toyota wins “Triple Crown” once again, achieving, at the same time, 1st place in passenger cars, trucks and in total sales of the Greek car market.
Furthermore, 2023 sales volumes approached pre-2010 levelswith market share in Passenger Retail increasing from 12.3% in 2010 to 18.7% in 2023despite the aforementioned challenges that the car market experienced last year in our country.