THE Tesla expected to complete it 2023 outdoing herself once again. All indications are that it will be closed last quarter of the year recording record performancebut without exceeding them 2 million salesa goal that had been set by Elon Musk at the beginning of the year.
The company followed its practice steep price cuts of its models worldwide in order to offset the decline in sales, particularly in China. This decline is due to rising “stars” of the local – and global – market, such as BYDwhich has given him a hard time Musk.
he price “war”.as well as decrease in demand for EVs in general, brought her Tesla once again at the top, since it is the only manufacturer that did not “cut” speed in the field of electric propulsion. According to Garrett Nelsonits chief analyst CFRA Researchthe last trimester is usually “Tesla’s strongest in terms of deliveries and this is expected to be true this year as well”.
Analysts’ estimates want it Tesla to complete it 2023 with 1.82 million salesof which 473,000 in the last quarter, showing a 37% increase compared to 2022. Of course, this would mean that his original goal CEO of the automotive industry was not achieved.
As far as 2024analysts await its deliveries Tesla to touch them 2.2 millionbut they believe that the controversial Cybertruck and refreshed for the 2024 Model 3 not enough to drive demand above those numbers.
In addition, an important role will be played by decision by the German government to end the state subsidy for the EV market;which is going to bring about decrease in demand. In turn, this may push her Tesla to further decline in prices in order for sales to be at desired, by Musk, levelsalthough the cost of is expected raw material to decrease, gradually returning to pre-Covid levels.
Source: Automotive News Europe
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