BMW has published a touching video that captures the essence of the love of driving. His hero, an elderly man, gets his driver’s license back, but cannot get his love for cars out of his heart. His memory takes him back to the time when he first got behind the wheel of a BMW and went on a road trip with his son. He later teaches him to drive, instilling not only technical skills, but also a passion for the road.
He returns home in the passenger seat. But unexpectedly, his son invites him to change places in a closed area and experience a completely new driving experience in the BMW i4, one of the company’s most advanced products.
The BMW video ends with a powerful message: you are never too old to enjoy the joy of driving. It reflects the company’s commitment to providing driving pleasure at every stage of life. BMW encourages car enthusiasts to cherish their memories on the road and to take advantage of evolving technologies that can provide new driving experiences.