Sauber Motorsport’s new name has been revealed, following the end of its partnership with Alfa Romeo, with which it will participate in the 2024 F1 World Championship.
THE Clean motorsport has confirmed that its team’s new name for the 2024 Formula 1 season will be “Stake F1 Team Kick Sauber». The name change comes after Alfa Romeo pulled out of the team after several years of association with Sauber. THE Alfa Romeo was originally linked to Sauber in 2018 as a title sponsor before taking over naming rights for the 2019 season. However, the announcement of her departure came shortly after Sauber’s deal with Audi was announced last year, which will take a majority stake in the team ahead of the 2026 season. Stake is an online casino company that entered into a multi-year partnership with Sauber earlier this year.
New frame name
THE Sauber also announced that streaming platform KICK has secured the naming rights for its chassis from next season. KICK was founded in 2022 as a new streaming platform for creators and signed a deal with Sauber this year. Its logos featured prominently on the C43 car at selected races during the campaign, a year in which the team finished ninth in the Constructors’ Championship. The partnership will go to a further level in 2024, as KICK has acquired the naming rights for next year’s contender, which will be known as the KICK Sauber C44.