BMW CEO Oliver Zipse said the company’s priority is to maintain maximum freedom of choice for customers. However, he refused to name the exact date for the cessation of production of cars with internal combustion engines.
This speech by Zipse at the Rhine-Main Business Initiative forum was perceived as an intention to preserve traditional gasoline and diesel engines. But the top manager hastened to assure that his company does not intend to abandon its previously announced carbon neutrality goals. By 2030, half of BMW cars produced will be electric.
This is much more modest than the goals stated by other automakers, including German ones. Audi plans to completely switch to “pure” electric vehicles by 2026, even excluding hybrids from the lineup. Mercedes-Benz intends to abandon internal combustion engines before the end of the decade. Volvo has set itself the same goal. Even Britain’s chronically loss-making Jaguar is poised for full electrification in 2025.