Definitively. Officially. No “asterisks” or any other “inside” or… special information. The long-awaited new B-SUV her Alfa Romeo will be called MILANO!
He gave the news the Italian brand itself with its announcementin which he states that «choose a name with enormous historical value for first Sport Urban Vehicle in her story”as characterizes the SUV, which will faithfully follow it sporty DNA of the brand.
Yes, formalizes what all the information said, that in addition to its purely electric version, it will also be available as a thermal one. The choice of the name is not accidental, as it pays tribute to city of Milanwhich constitutes the headquarters of the Italian brand and from which «it all started on June 24, 1910». The city it’s in “international capital of design, symbol of innovation and sustainability and leader of the automotive industry’s transition to electrification».
Η Alfa Romeo MILAN will be presented to press representatives in April 2024with its unveiling taking place at Milan. «For Alfa Romeo MILANO, the brand returns to category Bthe largest in Europe, with a new proposal that it perfectly embodies her DNA and the refined one Italian sports identity»is characteristically mentioned in the announcement.
And it continues: “The first 100% electric Sport Urban Vehicle is the new gateway to the world of Alfa Romeo for everyonethe Alfisti and not only, which they were waiting for the return of the brand in the category”.
For his part, the CEO of the Italian brand, Jean-Philippe Learnedpointed out: “With the arrival of MILANO in 2024, Alfa Romeo completes a range capable of meeting the wishes of all our ardent friends, but also many more. MILANO is intended as a symbolic ‘Welcome back’ to all Alfisti. As owners of Juliet and Mitothey expected to confirm their love for Alfa Romeo. Also, MILANO will be the ‘welcome’ to anyone looking for a unique sport experience in this segment and the special beauty of Italian design. MILANO constitutes the first milestone in the process of the brand’s transition to electrification and, like the Tonalhas the important task of further strengthen global presence of Alfa Romeo”.
To further “explain” the choice of name, Alfa Romeo points out that since 1910, on her badge there are two symbols that characterize the Italian city: O Stavroswhich is the historical symbol of the capital of Lombardy and the Biscione snakeher coat of arms Visconti noble family and effectively the city’s coat of arms. Besides, for more than 60 years (1910-1972)the name MILANO was displayed at the bottom of the logo of the brand.
Thus, the decision to choose this particular name it does not follow the logic of iconic names of past models nor ofinspired by mountain passesnames of two of its latest modelsbut which creates an unbreakable as well as a clear bond with the Italian origin.
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