The technological evolution of the automobile industry is eloquently illustrated in the configuration of the vehicles themselves, but also in the adaptation of the signs of each brand based on the new data. The changes we are experiencing in the automotive sector in recent years are stormy, since we are now talking about a new era in terms of technologies with the full digitization, connectivity and electrification of new vehicles and with the ultimate goal of autonomous driving and the use of robotic models. On the other hand, we are at the initial stage of the transformation of the big groups in the space from car manufacturers to mobility and micromobility service providers.
All this is reflected in the logos of the car companies, which now change like shirts for obvious reasons of updating and identifying with the new business profiles. The new badges of the car manufacturers have a common design language and philosophy and are distinguished by their simplicity, so that they easily and clearly convey the message of the big changes taking place in each brand. At the same time, they are based on “pure” features, their design is no longer flat, but has depth or even three dimensions, while the simple style usually imposes monochrome.
Opel is perhaps the most typical example, having changed its logo for the third time in six years, with the latest and most recent “Blitz” communicating the message of the brand’s full electrification in Europe by 2028. Kia’s new logo it has also changed radically, it no longer has an oval frame and acquired an ultra-modern font, to express the Korean slogan ”Movement that inspires”.
Toyota hybrids are distinguished by the blue color of the logo, which no longer includes the brand name. The redesigned sign with two horizontal and one vertical oval signals – according to the Japanese – that the world’s largest carmaker is in the process of transforming into an innovative mobility services business. Something similar applies to Volkswagen, whose new emblem is a darker blue, looks decidedly more modern than the previous one and symbolizes the dynamic entry of the German brand into the new era of digitalization, connectivity, electrification and zero emissions. We have similar writing samples from all the car manufacturers, who have recently replaced their badges with new ones next to which the previous ones look clearly outdated. Which, in other words, now also applies to their models.