Citroen is redefining its model range now offering three equipment versions instead of five.
Having charted a long path of success, h Citrusen proceeds with a simultaneous upgrade of all its models, proving that it remains faithful to the value of continuous development, combining the axes of bold design and pioneering technology.
Its new range Citroen comes to add more comfort and wellness in the driving experience, highlighting the strong performance characteristics of its models, while maintaining the right relationship between value and price.
Specifically, Citroen is redefining its model range, now offering three equipment versions instead of five. Now, everything is now centered around three trim levels, called YOU, PLUS and MAX, replacing the existing versions Live, Feel, Feel Pack, Shine and Shine Pack. In this way, the Citroen range is being redesigned to be more understandable and simpler to use in order to best meet customer expectations, focusing on real needs and functions.
Simplified Citroen range
By redefining its range, Citroen is making it easier for customers to understand the various upgrades and options available between versions, suggesting the model that is tailored to their own preferences and truly fits their lifestyle, while offering the right level of equipment for every price level. The common point that all versions share is the concept of style and comfort, characteristic features of Citroën. Version YOU offers all the necessary equipment that makes everyday life easier while making style affordable. Version PLUS it is the main exponent of the brand’s unique, innovative and powerful features such as those of comfort and personalization and technology. Finally, the edition MAX sits at the top of the range, reflecting its excellence in the areas of safety, comfort and connectivity.
Citroen: Enhancing the customer experience
By renewing its product range, Citroen also confirms its desire to improve the shopping experience for its customers, while reducing costs and delivery times. Citroen has set as its starting point the needs of the customers and the result of this goal is the program Citroen Advisor, which allows customers to post comments and opinions about the brand’s products, outlets and service offerings with complete transparency. By simplifying its range, Citroen facilitates the purchase process, while the customer experience becomes easier and smoother.