Having charted a long path of success, h Citroen proceeds to simultaneous upgrade of all its modelsproving that it remains true to its value continuous developmentcombining its axes bold design and her technology pioneer.
THE new Citroen range comes to add more comfort and well-being in the driving experience, highlighting them strong product features of its models, while maintaining the right relationship between value and price.
Specifically, Citroen redefines its range of modelsnow offering three versions of equipment instead of five. Now, everything is now centered around three levels of equipment, called YOU, PLUS and MAXreplacing existing versions Live, Feel, Feel Pack, Shine and Shine Pack. In this way, the Citroen range is being redesigned in order to be more understandable and simpler to use with the aim of meeting customer expectations as best as possible, focusing on real needs and functions.
Simplified range that meets real needs
By redefining its rangeCitroen makes it easy for customers understand the various upgrades and options available between versions, suggesting the model it is tailored to their own preferences and really fits their lifestyle while offering the correct level of equipment for each price level.
The common point that all versions share is the concept of style and comfort, characteristic features of Citroen. THE YOU edition offers all the necessary equipment which make everyday life easier while making style affordable. THE PLUS edition constitutes him main exponent of unique, innovative and powerful features of the brand like those of comfort, her personalization and her technology. Finally, the MAX version It ‘s in the top of the rangereflecting its excellence, in its fields securityher comfort and her connectivity.
Enhancing the customer experience
By renewing its product range, Citroen also confirms its desire to improve the shopping experience for its customers, while reducing the cost and the delivery times. Citroen has set as a starting point the needs of the customers and the result of this goal is the Citroen programn Advisorwhich allows customers to post comments and opinions about the brand’s products, sales points and service offerings with complete transparency.
Simplifying its range, Citroen facilitates the purchase processwhile the customer experience is done easier and smoother.
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