The 2024 Pirelli Calendar ‘Timeless’ was unveiled in London and is the work of Prince Gyasi, who honors personalities he believes have left their mark and are destined to inspire future generations.
“Timeless we are not born, we become”claims Ghanaian visual artist and creator of the Pirelli Calendar 2024, Prince Gyasi, explaining that his faces, photographed with the vivid colors and stark contrasts that are a trademark of his work, are to him like “superheroes, but at the same time familiar.”
Prince Gyasi is the last of them 39 Pirelli Calendar Makers and his work is the 50th edition in The Cal’s 60-year history, from 1964 to 2024, counting years in which it was not published.
Her Diary Pirelli by the hand Prince Gas
When Prince Gyasi took it upon himself to create the Pirelli Calendar 2024, he began to think about who he would like to be involved and what they represent to him, based on his own sense of the West African community. As one of the youngest artists to grace Cal, Gyasi had to go back to his childhood and remember the people who inspired him during his 28 years of life.
So a narrative was created about those elements that make people ‘timeless’, and Gyasi believes that this has mainly to do with persistence and honesty. For her Naomi Campbell which appears in the log as “Time Stopper”says: “You see people like Naomi, who, although she is not of my generation, remains an icon for my generation. This can only happen if you are committed to your work and your beliefs.”
For the needs of the Diary, the Ghanaian artist put these ideas into a manifesto dedicated to “potentially timeless”. His aim was to encourage people, especially young people, to learn, create and in turn become a source of inspiration. “I hope to help them realize that they can do anything they want if they want to and are consistent,” explains.
“All the persons photographed managed to recognize their abilities and establish themselves. They found their power, changing their destiny. That is to be timeless. To set challenges, not to conform to what society advocates, not to be influenced by age, fame or money and to develop their talent in an authentic way. These people do things that are out of the ordinary, but are normal for them and can change their destiny. Even without being in the limelight, they can change the narrative in their field or do something different and in turn inspire other people.”.
The calendar shows the Otumfuo Osbei Tutu II, king of the historic Asante Empire of West Africa, together with the royal delegation, at the Manhyia Palace under the title “The Blue Blood”. The American actress Angela Bassett represents her “Altruistic”the author Margot Lee Shetterly and the poet Amanda Gorman is “The Standard” and the contemporary Ghanaian artist Amoako Boafo is “The chosen one”.
Gyasi dedicated a month to himself with the title “The details”. The image chosen for the cover – and one of the months – is his “Philomathy” of young Gyasi, as depicted by the child model Abul Faid Yussif.
Against a bright turquoise background, Yussif is depicted playing with miniatures of some of the objects that appear on the pages of the diary: a key held by Bassett, pieces of a clock from Campbell’s set, pink stairs that Gorman climbs, a blue suitcase which holds “The Honorable”actor, director, DJ and producer Idris Elba.
The world famous superstar and actress It’s called Savage expresses her “Resilience”the writer, director and producer Jeymes Samuel is “The Visionary”the businessman, former football player Marcel Desailly refers to «Focus» and the singer, artist and actress Teyana Taylor is “The Pioneer”.
The photo shoot
Gyasi plans each shot meticulously, composing images that look alike more with painting than photography. He chooses each person carefully, develops his photographic concept and designs it, before the associations and the setting are created. For the Pirelli Calendar shoot, the process involved creating a variety of elements, from a melting watch to a giant red heart. “I know how to capture talent on my canvas. Everything has been done before. There should always be a PlanB, but I don’t like to do spur-of-the-moment things because it gives me a sense of pre-work.”
For the photo shoot Gyasi chose it London and the Ghana wanting to showcase the culture and natural beauty of his country. “Ghana is a special country”he explains.
“It is the gateway to Africa, where you can find everything: cocoa, gold, bauxite, oil… I wanted to bring Pirelli there and reveal a new world through a calendar with timeless value, perhaps creating new opportunities for development .
“After Botswana, where the 2008 Pirelli Calendar was photographed, it was nice to go to another African country, discover its culture and meet its people. It is the most peaceful country in Africa. I think it is a special place and you will feel its energy by going there. This place inspired me for the shoot and gave me the opportunity to show how the country works.”
«Timeless» in the www.pirellicalendar.com
Visit www.pirellicalendar.com – in more than 90 countries and in 68 languages – where there are photos, audio, video and the texts of the Pirelli Calendar 2024. Website visitors, after the opening sequence of an exploding clock, can take a journey through the ‘Timeless’ calendar, photo by photo, and explore the project thanks to an interactive “guide” with backstage images, analysis and general information.