For some 24 hours now, Dacia has started writing the new chapter in the history of Duster with the presentation of the third generation of the popular SUV. The new sentence appears ready to turn the page by adopting a completely new one design linehybrid powertrains, sophisticated four wheel drive and advanced technologies.
The Duster is one of Dacia’s strong “cards” since since 2010 when it appeared for the first time has sold more than 2.2 million copies. The history of its name, however, had begun to be written several decades ago, specifically in 1957 with the creation of of the Romanian Vehicle Industryknown as ARO. The headquarters of the state unit was Transylvania in central Romania and initially engaged in production military vehicles which he had at armed forces.
The first known civilian vehicle to roll off the production line was the IMS 57, one off-roader for which the human resources that until that moment were employed by Romanian Aerospace Industry. In the 70s ARO presented the series 24, another vehicle intended for off-road use, on which the company tried to expand its commercial horizons. But the great success that marked the competitive Lada Niva drove her ARO in the design of another vehicle that would try to compete with the Russian proposal.
The answer came in 1980 with the ARO 10 which was aimed at attracting the interest of buyers looking for one affordable, solid and reliable transportation means. The engine came from the also Romanian Dacia and when the time came for her to go on the market England the dealer made the decision to rename it to Dacia Dusterpresenting it as a cheap one alternative of its models Land Rover.
Success never came to “Old Albion”unlike its opposite side English ChannelFrance, where the ARO 10 it said high sales. Its course was similar in the developing countries where the ARO 10 the Dacia 10 the ACM Enduro 4×4 as were its different names, it did good numbers and managed to stay in the charts until the 2003.
An important role in his great success ARO 10 played the wide list with different versions: with fixed roofwith openingin pick-up form, with single cab, double cab, etc. A great variety was also offered in the powertrains with proposals both in options gasoline as well as dieselwith turbo or without.
As a practice, ARO often chose to “renames” its brand according to the target market. In America owned the vehicles as Caroin Portugal as Portaro and to Spain as Hisparo.
In the following years, many episodes of her survival serial were played AROstruggling to find him investor and the funds that would lead her to the next day. Unfortunately, this never happened 2006 fatefully came the bankruptcyputting a permanent lock on the city’s factory Kampulung.
On the other hand, Romanian Dacia found a lifeline when his summer 1999 her shares passed to her group Renault. Almost 10 years later, his brilliant career began Dacia Duster from Geneva Motor Show and today it is the second most commercial model of the brand behind the Sandero. Oxymoron, if one considers that the designation it came from one colossal failure a few decades earlier…