The Stellantis Group, which now owns Lancia, has long since begun the procedures that will bring the Italian brand back to today, presenting among other things the charming Pu+Ra Zero prototype which has undertaken to give the mark of the intentions for the “revival” of the brand as a company of international scope (again) that will not be limited only to the Italian borders.
According to the recommendations of the Stellantis group, in addition to the above and the already existing development of the brand’s sales network throughout Europe – it will soon number 85 points of sale plus approximately 140 in Italy -, the beginning from a product point of view will be made by the new Ypsilon which, in February 2024, will welcome the new, third consecutive generation, marking the rebirth of Lancia.
However, as Lancia notes, initially the purely electric version will be presented, which will have the status of limited and will be manufactured in 1,906 copies, a number not random since it was chosen to remind the long history of Lancia founded in 1906.
Of course, apart from the disputed version which will be available from the summer of 2024 as a five-door purely electric hatchback, there will also be a continuation with obviously less equipped versions of the new Ypsilon with corresponding technology, while according to the recommendations, versions with internal combustion engines will also follow.
As for the latter, it is worth noting that they will be the only opportunity to acquire a Lancia of the new era with thermal sets, as the Ypsilon will be the only model in the new chapter of the Italians to be offered with conventional engines. All future models of Lancia, which defines itself in its new era as a brand of premium products, are expected to adopt purely electric technology.
Based on what has become known, the third generation of Ypsilon will have a length that will exceed four meters, 15.0 cm longer than the version of the model known to date, which is available exclusively on Italian soil, almost unchanged and with minimal improvements since 2011 when it was introduced.
The new incarnation of the model will be based on the CMP2 architecture of the Stellantis group and will be built at the Zaragoza plant on the same production lines as the Opel Corsa, with which it is expected to share many elements, although apparently the Italian model will put more emphasis on more luxury .
Precisely under this reasoning, the Italian brand collaborated with the famous Italian furniture design house Cassina, which undertook the design of the linings, materials and details of the interior of the new Lancia.
For now, the Italian brand has released only a laconic teaser which captures the high-quality, with the signature of the aforementioned Italian furniture house, inductive mobile charging surface that the new Ypsilon will have and which it calls “tavolino” (small table), noting the attention to detail but also the rationale of the design which is to recall the welcoming atmosphere of a home, a feeling interlinked through time with Lancia products.
In the more distant future, Lancia has announced the launch of a mid-sized fastback, named Gamma, from 2026, followed by the new and also all-electric Delta in 2028.