This is the story of the half-filled glass and the way we look at it. On the half-empty glass side, with only one 100% electric model in the catalog (the bZ4X), and this for only a few weeks, we say that the Japanese manufacturer has fallen behind in this area compared to its main competitors.
At Toyota, we see the glass half filled, even full. Like the order book up 28% in France in the private vehicle segment.
And there is no question of letting this beautiful picture be tarnished by the decline in private sales of 3.5% of sales in Europe in the first half. With 380,400 vehicles sold, Toyota sits in third place in the passenger car market on the Old Continent, taking an additional point of market share in the process.
The best-selling models in Europe were the Corolla (104,523 units including 85,755 hybrids), the Yaris Cross (77,874 including 72,874 hybrids), the C-HR (69,383), the Yaris (85,438 including 66,722 hybrids) and the RAV4 (69,548 including 55,579 hybrid and rechargeable). A club of five which alone represents 75% of the brand’s total volume.
Toyota is also one of the last major manufacturers to continue to focus on the small city car segment with its new Aygo X.
At the same time, Toyota’s electrified mix grew by 10% to 372,896 vehicles. Or 68% of total sales. But still no all-electric model in circulation. The order book for the Toyota bZ4X, the brand’s first 100% battery SUV, has just opened.
It prevents. The electric range, baptized BZ, will quickly expand. Toyota announces the future marketing of four new models: a sedan, a 7-seater SUV, a coupe SUV and a small urban SUV. Without further details.
Rare manufacturer to have a hydrogen model with the Mirai, the Japanese brand intends to continue to develop the hydrogen fuel cell and show that this type of energy is relevant in passenger cars.
Toyota also wishes to develop services around the automobile around three axes: financing and insurance, after-sales and second-hand. By the end of the year, the Toyota group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and for 20% of contracts to benefit from insurance (compared to 10 % at the end of June). Finally, faced with the increase in new vehicle prices, the Japanese manufacturer wants to develop its actions on the occasion.
With a good card to play on the hybrid, a sector in which Toyota was one of the pioneers by launching the Prius in 1997. Eventually in France, the manufacturer intends to double its sales of used vehicles to reach 65,000 units per year. In addition, the group wants 50% of its sales to be accompanied by a financial product (compared to 45% at the end of June 2022) and that 20% of contracts benefit from insurance (compared to 10% at the end of June).
The world’s leading manufacturer is doing everything it can to maintain its place in a rapidly reorganizing automobile market.
