2021 is definitely the year of the logo change for many manufacturers. In the space of a few months, Renault, Peugeot, Dacia and even Kia have unveiled their new visual identity.. This time, it is Volvo which presents, without ceremony, its new emblem. Volvo has chosen to keep things simple and discreet, both from a communication and design point of view. The manufacturer simply updated his profile photos on various social networks, such as Facebook or Twitter.
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A flattened, monochrome logo
Like other manufacturers, Volvo is giving in to the “flat design” trend. This movement, first initiated by tech giants such as Microsoft or Google, was introduced in the automotive world in 2015. The principle: to keep things simple. The logos, previously in 3D and with certain effects of relief or color, are in effect “flattened”or even “faded” for some. For Volvo, the circle is simplified with a less important line thickness, while the separation is more marked at the level of the arrow, at the top right. The change is also noticeable in the center of the logo, with the disappearance of the blue bar where the capital letters Volvo were inscribed. However, the typeface of the brand remains the same.
This new logo will initially be mainly used for institutional communication (advertising, marketing, etc.). It should then be included on the grilles of new vehicles from 2023. In the meantime, the brand will continue to use the current emblem, which has already evolved in part on electric models like the XC40 Recharge Twin.
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