Queens of cities and their outskirts, versatile city cars « wattées » are the dream candidates for electromobility. Ten years ago, Renault drew the first with its Zoe.
Since then, the rivals have put themselves in working order with a strategy that often turns into nostalgia. This is a reassuring argument for the customer who, seduced, does not hesitate to spend more to afford a model whose price is higher than that of its thermal equivalent. The electric Fiat 500 is the perfect example.
“The diamond brand will change its mind and play its all-out on a Renault 5 that is much more “bankable” than the Zoe.“
Volkswagen which, since the launch of the compact sedan ID.3, proclaims itself champion of the electric, will also position itself at the lower level, in this segment which promises to be highly lucrative. Fiat, Renault, Volkswagen discover the strategies of the three future market leaders.
Fiat Centoventi: a Panda family to come
In 2019, at the Geneva Motor Show, Fiat presents the concept car called Centoventi as part of its 120th anniversary. Beyond its cubic and crisp look, which evokes the Fiat Panda of the 1980s, this prototype does not just look in the rearview mirror. Through its electric architecture with modular batteries, it embodies a vision of the brand’s future. A Centoventi family is expected at Fiat from 2023.
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Renault 5: a Fiat 500-style success story?
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TO READ. Cupra UrbanRebel (2021). Sporty concept for the electric city car
Volkswagen ID. Life: the ID.2 ahead!
Its cubic lines and its gray and white color code are also very close to those of the Fiat Centoventi. And if the future production Volkswagen ID.2 plays the leisure vehicle card like most of its rivals, it is quite simply becausea high perched silhouette is the one that best dresses the thick batteries housed in the floor. While backpacker-style wheel arches accommodating large-diameter rims are also the ideal ingredient to balance the overall proportions. Unlike its future rivals Fiat and Renault, the Volkswagen ID.2 will not play the neo-retro card. Its plastic does not refer to an old model in the range. Volkswagen has already practiced this policy so much (Concept ID. Buggy in 2019 or even Up Buggy in 2011) that it is no longer necessary to dig this furrow, the vein is exhausted.
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