Who has never dreamed of smelling unleaded when approaching a date? Who has never even dreamed of a bath in SP98 to soak up the delicate smell of petroleum? You find it a little too much ? Ford has the solution for you, with a perfume that smells good … essence ! The height of luxury, as you can see from the cover illustration, the bottle is shaped like a gas pump.
Yes, Ford, the same manufacturer who is developing a range of 100% electric vehicles and for whom unleaded will, like all other manufacturers, soon be a thing of the past. This little hint of nostalgia barely concealed towards the essence, which is not an April Fool’s day after the hour (or before the hour, it depends), is therefore characterized by a fragrance that is at least original. which results from an investigation carried out after “future owners of electric vehicles”. In this case a lot of Europeans from 2035 and more in the future.
This perfume, called Mach-Eau, in reference to the new Ford Mustang Mach-E, the new 100% electric SUV from the American firm, will not however be for sale. On the other hand, it could become the new room fragrance for future Mustang Mach-E. And this fragrance was not the result of a marketing manager taking advantage of the summer holidays of his superiors to play a little joke, it results from a survey conducted by the brand where “one in five drivers say the smell of gasoline is what they miss most when switching to an electric vehicle”.
70% would have said that they may miss the smell of gasoline to some extent, especially since, still according to this same survey, gasoline was classified as “a more popular scent than wine and cheese, and almost identical to the scent of the new books”. Curious, unless the panel is made up mostly of Ford Mustang owners with a large V8 engine.
This scent was developed by Pia Long, a well-known nose, who studied the chemicals emitted by our cars. “This included benzaldehyde, which is an almond-like smell given off by car interiors, and para-cresol which is essential for creating the rubbery smell of tires. They were mixed with ingredients like blue ginger, lavender, geranium and sandalwood which added metallic, smoky and even more rubbery accents “.